Meet Norman Pappous

Norman's path into wealth management began with personal tragedy. The unexpected loss of his younger brother opened his eyes to how unprepared most families are when it comes to their financial lives — and how little the industry does to truly serve them.

Determined to make a difference, Norman entered the financial services industry and spent years working inside some of the world's most prestigious firms. What he witnessed from the inside — the misaligned incentives, the sales-driven culture, the systemic opacity — compelled him to write Wall Street's Grand Deception.

The book is his unflinching account of how the financial advisory industry really works, and why retail investors deserve better.